Privacy Policy

Our website address is:

Crisis Tools is a project led by People Unlimited.

This policy outlines what data People Unlimited collects on our website. It also tells you how we use and store your information. If you have any questions about this policy, please contact 

We take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to the General Data Protection Regulation 2016/679.

What information do we collect?

We collect different types of personal data from you as part of your account set up and during you time on the site. This can be broken down into:

  • Your name: We use this to set up your account. It is stored on secure servers based in the UK. We retain this information for as long as you have an account with us. To delete your account, please contact
  • Email address: We collect your email address to set up your account on the site and communicate with you regarding your account with us. We use third party email provider Mailchimp to store your email address and send our email messages. You can view their privacy policy here. You can unsubscribe at any time by clicking the ‘unsubscribe button’ included in all emails.
  • Responses on how you expect to use the information on Crisis Tools: your responses will be stored on our secure, UK based servers. This information will be used to help us understand how and why people are accessing our site, and help us create relevant content.

Legal basis for processing your information

We need to provide a lawful basis for processing your data. You can read about this fully on the Information Commissioner’s Office website. We have identified the following lawful bases for collecting and processing your personal data: 

  • We rely on the lawful basis of legitimate interest to collect your name, email, demographic data and pre and post survey responses; this is to provide you with access to the online training, carry out evaluation, ensure that the training tool and resources provided are useful and effective, to identify areas for development and to understand the profile of people using our website. We believe that the way we will process this data will have minimal impact on your personal privacy.
  • We rely on the lawful basis of your consent to collect, store, and use your information to receive updates on new Crisis Tools modules, new features and other opportunities.
  • We rely on the lawful basis of explicit consent to collect your ethnicity. We use ethnicity data along with other demographic data to understand the profile of people using our website and training platform. We also use this data to ensure the training tool and resources provided are relevant and effective for people of different ethnicities and to identify areas for development.


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

There are 3 types of cookies:

Essential and functional cookies – To enable a user to move around a website and use its features, e.g. accessing your training.

Performance cookies –Used to collect information about how visitors use the website, for example which pages visitors go to most often. All information collected by these cookies is anonymous. Where visitors agree to this People Unlimited uses Google Analytics to measure and analyse usage of the website. View an overview of Google Analytics and its privacy policy.

Targeting cookies – People Unlimited does not use these cookies, which are used to make advertising messages more relevant to the visitor.

Our use of cookies

People Unlimited is using functional cookies to make our site work. We would also like to set optional cookies (performance cookies). We don’t use marketing cookies that display personalised ads for third party advertisers.

Essential & functional cookies

Essential and functional cookies make our website more usable, enabling functions like page navigation, security, accessibility and network management. You may disable these through your browser settings, but this may affect how the website functions.

Performance cookies

These remember your preferences and help us understand how visitors interact with our website and online training tool. We would like to set Google Analytics cookies which will collect information that does not identify you. If you are happy for us to do this, please click “I’m ok with cookies”.

How can you change your cookie settings?

Users are advised that if they wish to deny the use and saving of any cookies from this website or any other website, they should take necessary steps within their web browsers security settings to block all cookies. Most web browsers allow some control of cookies or local storage through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit:

Find out how to manage cookies on popular browsers:

You may also visit our website in your browser’s ‘private’ or ‘incognito’ mode, in which case cookies will be set, but deleted when you close your browser. Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals.

To opt out of being tracked by Google Analytics across all websites (not just ours), visit:

Email Marketing

We automatically place single pixel gifs, also known as web beacons, in every email sent to our Crisis Tools subscribers. These are tiny graphic files that contain unique identifiers that enable us to recognise when our contacts have opened an email or clicked certain links. These technologies record each contact’s email address, IP address, date, and the time associated with each open and click for a campaign. We use this data to create reports about how our email communication performed and to improve our content. We provide an ‘unsubscribe’ button at the end of every email using this technology. You can also write to us at if you no longer want to receive emails from us.